From: FORESTETHICS.COM

Sears is best known for being the original catalog producer—but what they’re currently producing is a lot of forest destruction. Sears sends out an estimated 425 million catalogs a year, including 270 million Lands’ End catalogs—using enough catalog paper to completely wrap the Sears Tower 6 times a day, every day. These catalogs are printed on paper with almost no post-consumer recycled content, and the company refuses to make real commitments to protect Endangered Forests like Canada’s Boreal Forest that are cut down to supply that paper.

Instead of contributing to forest destruction, Sears/Lands’ End could join the ranks of other environmentally responsible catalog companies like Victoria’s Secret and Williams-Sonoma that have implemented strong environmental policies and are taking leadership roles in environmentally friendly catalog initiatives. To reduce their impact on Endangered Forests, Sears/Lands’ End must:

* Stop purchasing paper that comes from Endangered Forests;
* Stop sourcing from off-limit caribou range;
* Maximize the post-consumer recycled paper in catalogs and junk mail;
* Ensure that all remaining virgin fiber has Forest Stewardship Council certification;
* Implement strategies to reduce paper use overall.

It’s time for Sears to transform the way their catalogs are made and make a commitment to stop using paper from Endangered Forests.
Please go here to help:

http://www.democracyinaction.org/dia/organizations/forestethics

/campaign.jsp?campaign_KEY=13412&t=catalogcutdown.dwt

This entry was posted on Monday, January 7th, 2008 at 6:24 pm and is filed under nature. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

From: FORESTETHICS.COM

Sears is best known for being the original catalog producer—but what they’re currently producing is a lot of forest destruction. Sears sends out an estimated 425 million catalogs a year, including 270 million Lands’ End catalogs—using enough catalog paper to completely wrap the Sears Tower 6 times a day, every day. These catalogs are printed on paper with almost no post-consumer recycled content, and the company refuses to make real commitments to protect Endangered Forests like Canada’s Boreal Forest that are cut down to supply that paper.

Instead of contributing to forest destruction, Sears/Lands’ End could join the ranks of other environmentally responsible catalog companies like Victoria’s Secret and Williams-Sonoma that have implemented strong environmental policies and are taking leadership roles in environmentally friendly catalog initiatives. To reduce their impact on Endangered Forests, Sears/Lands’ End must:

* Stop purchasing paper that comes from Endangered Forests;
* Stop sourcing from off-limit caribou range;
* Maximize the post-consumer recycled paper in catalogs and junk mail;
* Ensure that all remaining virgin fiber has Forest Stewardship Council certification;
* Implement strategies to reduce paper use overall.

It’s time for Sears to transform the way their catalogs are made and make a commitment to stop using paper from Endangered Forests.
Please go here to help:

http://www.democracyinaction.org/dia/organizations/forestethics

/campaign.jsp?campaign_KEY=13412&t=catalogcutdown.dwt

This entry was posted on Monday, January 7th, 2008 at 6:24 pm and is filed under nature. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.