“Ring, Ring” The In Thing - Ringtones Take Over Album
Monday, March 31st, 2008
I thought I would reprint this article because of its significance to all types of music production in our modern world!
By Darren Divine
(Darren Divine is a local DJ in Atlanta & writer for Urban News International )
Now album sales in the music industry as a whole have declined
since the beginning of 2005. Downloading off the internet is
becoming the standard choice of buying music, making the CD
format obsolete as the cassette or 8 track tape. Even with
download sales combined with all other formats of music
(cd,vinyl,etc.), it still doesn’t amount to how much the
market has been on a downward fall.
Now one theory about the lack of sales go back to the download
format, file-sharing in particular. It has been reported the
on-line giant I-Tunes, goes through an estimate 600 million
illegal traded songs. For instance, with the click of the
mouse I can purchase an artist full length album, rip it to a
file, then forward it to everybody in my address book. Now if
I got 500 friends, they all get the album for free, leaving
the revenue that supposed to generated if those 500 people
went & got the album themselves null & void.
So gone are the days of the 90’s, where most of the top ten
artists in any market, exceeded platinum, double, triple, on
up to multi-mega sales. In rap music for example, which has
suffered the biggest blow out of all other art forms. the
average artist now sells an estimate of one to two hundred
thousand.
So what’s keeping them from being dropped from their record
deals, RINGTONES.
That’s right , take party like a rockstar, done by the Shop
Boyz, The song was no. 1 on the pop chart, sold a million
ringtones, but the album hit bottom at 174,000 copies. Another
song was “This is why I’m hot” done by the artist Mims,
2.7million ringtones, album sales 276,000. Even worse was
Huey’s “Pop, Lock, & Drop it. One million ringtones, album
sales, a dismal 71,000.
So what’s the future hold for this market who artists are
becoming as good as how many ringtones can they generate? Will
their even be a need to record a full length album? Get a
decent budget from record companies? Or what about longevity?
It would be hard to build a fan base if your an artist who is
one hit then out. Time will tell if people will remember the
hottest ringtone now, “Crank Dat” by Soulja Boy 5 to 10 years
from now.
We can only hope the ringtone era doesn’t kill what seems to
be a dying effect, which is the quality of today’s hip-hop
artist. It just makes me want to put my phone on vibrate.






